1. What incredible technology this ‘bookbook’ possesses! But i am rather curious about one thing the advertisement failed to address (unless I missed it): how waterproof is the bookbook?

  2. I would not have been able to create that video with such a straight face as this gentleman did. I enjoyed this very much.

  3. Very brilliant, I’m now able to enjoy the book without the hassle to charge! Video was a nice way to mock the companies who produce digital devices such as Apple- Donald Christensen A1

  4. It’s so much easier than a Kindle. I love how it mocks the digital media. I was actually sitting here trying not to laugh.

  5. I’d like to point out that their claims to infinite battery life are actually false. According to science, paper usually degrades with regular use within 50-100 years without preservation techniques to extend battery life. IKEA should be sued for false marketing.
    -Thomas Beall A1

  6. Very Humorous, this video describes what I’ve thought about technology and books my whole life
    Dominic P-A1

  7. The BookBook is a brilliant idea, thank you for introducing this to us. Where has this been my whole life?!?!?

  8. I liked this, it is actually laughable how easily this can lightly satirize the joined-at-the-hip-with-your-smart-device mentality that you come across so much today, that and I prefer a real book to some e-book.

  9. I get the fact that this video is telling us to start reading more, and stay off of a phone, or a tablet. What I don’t get was why out of every book they could’ve picked for this video, they chose a magazine for furniture.

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